Hidden Brain Podcast: Persuasion (part 2)

By Hidden Brain.

We all exert pressure on each other in ways small and profound. We recommend movies or books to a friend. We convince a colleague to take a different tactic at work. We lobby a neighbor to vote for our favored political candidate. This week, we launch the first of a two-part mini-series on the science of influence, and talk with psychologist Robert Cialdini about how we can all improve our techniques for persuading others.

Click HERE to listen and for more information.